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About Us

Playground Earth is an online publication covering experiential travel, culture, food and architecture with a unique focus on soft adventure. We look for sigths, sounds and stories from the most beautiful places on earth. 

 

Background

Founded in 2002 Playground Earth started as an online travel company. It was actually a sandbox for experimenting with new technologies, tinker around with code and design and learn the economics of online travel. With time, experiments took shape and the concept of Playground Earth was created.

The name Playground Earth came up during a long hike in Hawaii. We were celebrating that we lived in an amazing playground. Each vacation offered us unique experiences and fascinating travel stories. They were just never long enough. We started taking notes  and creating journals and with time we found that travel writing was our passion.

Everyone loves to travel. But most people are limited to a few weeks a year to vacation. Time never slows down this way. Writing requires observation and observation requires attention and time. Writing forces refection and this, for us, included conversations about our future. As we started discussing life after work we realized that there is a clear distinction between an occupation and  a vocation and that planning for retirement was not only a financial exercise but a life planning project.

We have the energy, passion and desire to continue working, creating and producing value, but on our own terms. Our thoughts and ideas revolved around how can we transform our lives and create our own opportunities. How can we travel more, travel slowly and longer so that we can discover new places and write about new experiences. How could we share these stories and encourage our readers to do the same.

Finally, after 2 years of planning we left our jobs, sold our home and all our belongings and took off to find the most beautiful and inspiring places on earth.

This is the foundation of our vision for Playground Earth Media

Why Soft Adventure?

Outdoor sports and soft adventures are the perfect vehicles to connect with our planet and to feel intensely alive. Nothing invigorates the soul like a long hike over spectacular cliffs, a bike ride along a country road feeling the cold wind in our faces, or  the unforgettable rush of sailing. 

These activities are safe, accessible ideal to enjoy with family and friends, they offer an opportunity of sharing something special and memorable and to connect with our world in unique ways. Unlike other outdoor publications that cover extreme sports and stories about top athletes, we cover the sports and adventures that are accessible to people like us looking for a better balance between work and play. We describe them as Soft Adventures.

Team

Fernanda Dorsey
Founder / Product Development
Travel Writer and Photographer 

Fernanda has a background in film production and cinematography and 20 years in product management working for various internet, telecommunications and media companies. During this time she has developed and manage technology products including e-commerce, voice and search. 

Her experience managing search products has given her the ability to understand SEO at a technical level to enhance her web development, UX and web design skills and build a content platform that is fast and well optimized for humans and for search engines.

Jim Dorsey
Co-founder / Business Development
Travel Writer and Photographer

Jim brings his expertise to Playground-Earth after a 31 year career in the apparel industry where he specialized in Marketing, Business Development and Account Management. 

During his long career Jim worked with a wide variety of companies and nonprofits such as The North Face, Timberland, Patagonia, GAP,  Banana Republic, Esprit, Juicy Couture, Malibu Shirts, LACMA, MOMA, MOCA, Southwest Museum, JPL, NASA, Panavision, ONE.org, American Rivers, Oceana, Rails to Trails, The Cousteau Society  and many others.

Jim’s personal and professional approach to Account Management, Sales and Business Development were essential to opening, growing and maintaining long term productive relationships with clients as well as industry partners. 

Contact Jim via Linked In to explore advertising, partnership and sponsorship opportunities.

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